What’s better than BBQ? How about a BBQ food truck? This was a dream opportunity that came my way. I got to work with entrepreneur and founder Josh Sacks on building of his brand, Oink & Moo BBQ.
This was his initial mock-up for the logo:
As the logo designer I was able to take his initial inspiration and start sketching out some ideas:
I knew there had to be a single, strong cohesive logo that helped define the brand. This was going to be all over the truck, website, social, products, etc. One night while brainstorming, I was extremely hungry and began thinking about t-bone steaks. If you’re not familiar with this deliciousness, the T-bone steak is recognizable due to the lumbar vertebra between the tenderloin and strip steaks. My father was a butcher so these were things I grew up learning about. Using the t-bone as my inspiration I used the outline of a pig and cow, then sizing them to fit. The result:
The client was excited and we just added a band with the name “Oink & Moo BBQ” and the main logo was complete.
Using the color palette and design it was on to the website, but first I needed to create a wireframe:
Then on to the site:
The site was built with WordPress using a custom theme.
This was probably the coolest part of the project because I never thought I’d have the opportunity to design and food truck, let alone see it on the road and at events with massive lines, but life is a crazy place. I started with a truck template and wanted to keep things pretty simple focusing on the logo and some of the visuals used on the site.
This was the design:
and this was the truck in real life:
Of course, I didn’t do any of the cooking, but I do take a bit of pride in the fact that the truck won The Daily Meal’s #1 Food Truck in America.
Sadly, the owner and I are no longer working together on this project and the website has changed considerably, but it is great to still see this truck cruising around New Jersey slinging award-winning BBQ.